Senior AI Content Creator (x/f/m)

Responsibilities

• Working closely with art directors, photographers, retouchers, video, design, and tech, you identify where AI can improve creative possibilities, production efficiency, and scale.
• You help define best practices, evaluate emerging technologies, and continuously develop how AI is used in visual production across the Studio.
• Create high-quality AI-powered content across commercial photography and video, including lifestyle, food, product, and campaign content, translating creative direction into assets ready for real production and marketing use.
• Develop and refine AI content creation workflows, prompts, techniques, and reusable approaches using tools such as Krea, Higgsfield, Claude, ComfyUI, and emerging platforms.
• Work closely with Art Directors, Photographers, Video, Design, and Post-Production to translate creative concepts and established visual approaches into scalable AI-powered production workflows.
• Use your creative judgment and production experience to continuously improve visual quality, realism, consistency, and efficiency across AI-generated content.
• Partner with Workflow Specialists to identify automation opportunities and help turn successful creative processes into scalable or automated content-generation workflows.
• Evaluate emerging AI models, tools, and techniques, testing their practical value and introducing those that meaningfully improve creative output or production.
• Define and share best practices, standards, and documentation for AI content creation, and support colleagues in developing their AI capabilities.
• Stay closely connected to developments in generative AI, actively experimenting with new approaches and identifying opportunities to expand what the Studio can create.

Requirements

• 5+ years of professional experience in commercial photography, retouching, art direction, or a closely related visual production discipline, with a strong understanding of professional photography and/or video production.
• Advanced hands-on experience creating high-quality visual content with generative AI tools and integrating AI into real creative or production workflows.
• A refined visual eye and strong creative judgment, with an excellent understanding of photography, composition, lighting, colour, visual storytelling, realism, and what makes commercial imagery feel premium and intentional.
• Proven ability to interpret creative briefs and translate creative direction into high-quality visual content and repeatable production approaches.
• Strong collaboration and communication skills, with the ability to work effectively across creative, production, and technical teams.
• You are proactive, curious, and solution-oriented, with a strong sense of ownership, an experimental mindset, and genuine enthusiasm for emerging AI technologies.

The role

As a Senior AI Content Creator in the HelloFresh Studio, you are part of the AI Content Creation team and play a leading role in developing and scaling AI-powered content creation across mainly photography, but also supporting video, design, and emerging creative formats.

You combine a strong background in commercial visual production with hands-on expertise in generative AI. You have a refined visual eye and strong creative judgment, allowing you to create high-quality content yourself and recognize what makes an image or video successful. Beyond creating individual assets, a key part of your role is translating creative direction and successful approaches into reliable, production-ready workflows that expand the Studio's AI capabilities.

What you’ll bring

Please include a portfolio of your recent and relevant work.