Innovation Designer - New Player Growth

Responsibilities

• Design and prototype new physical, digital, and connected products that help people begin and continue their Magic journey.
• Apply game design principles to develop gameplay concepts, learning experiences, rules, content structures, and new modes of play.
• Explore product forms, play patterns, partnerships, and occasions that can introduce Magic to audiences beyond established trading card game players.
• Improve introductory and acquisition-focused products by making them welcoming, engaging, and easy to navigate.
• Turn player needs and business opportunities into testable concepts, prototypes, and pilot experiences.
• Plan and facilitate playtests. Observe player behavior, gather feedback, and revise designs based on what you learn.
• Design experiences that help new players feel capable, make meaningful choices, and connect with other people.
• Partner with cross-functional teams to assess feasibility, define requirements, and prepare validated concepts for development.
• Establish clear learning goals and success measures for prototypes. Use research, product data, and player feedback to guide decisions.
• Present concepts, prototypes, findings, and recommendations to cross-functional teams and senior leaders.
• Evaluate products after launch and recommend improvements that strengthen onboarding, engagement, and long-term participation.

Requirements

• Ability to create prototypes that communicate an idea and generate useful player feedback.
• Graphic design skills and the ability to create clear, compelling visual presentations, prototypes, and design materials.
• Experience presenting ideas and facilitating productive discussions with groups, including cross-functional teams and senior leaders.
• Clear communication skills and the ability to share the vision of design choices to varied audiences.

What You’ll Bring

Experience in game design, product design, UX design, innovation, or a related creative field.

A portfolio or examples showing how you developed, tested, and improved concepts through an iterative design process.

Understanding of game systems, player motivation, learning design, or interactive experiences.

Experience working with partners across creative, technical, research, and business disciplines.

Knowledge of and passion for Magic: The Gathering or experience with similarly complex games and systems.

Empathy for new players and curiosity about the barriers that affect learning, participation, and belonging.

You will have opportunities to grow your design practice across physical, digital, and experiential products. If your experience does not align with every qualification listed, we still encourage you to apply.

#WIZARDS

The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Pay Range

• $112,000
• $168,000 USD
• Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:

Health & Wellness

• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives

Learning & Development

• Exclusive Perks
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