CRM manager (Spanish Market)

soft2bet

Limassol, Cyprus
Mid Level
Posted 17 Sep 2026

Responsibilities

Develop and optimize CRM strategies
aimed at boosting customer retention, loyalty, and ongoing engagement across the entire customer lifecycle through a data-driven approach.
Execute personalized multi-channel campaigns
and customer journeys to consistently improve the overall customer experience.
Analyze customer data and behavior
to drive advanced audience segmentation, uncovering actionable insights that fuel tailored offers, effective campaigns, and promotions.
Collaborate cross-functionally
with various departments to ensure cohesive promotions and offers that align perfectly with overarching business objectives.
Track and monitor key KPIs
to rigorously evaluate campaign performance, providing regular reports and insights to stakeholders with a focus on customer engagement, retention, and revenue growth.
Maintain strict compliance and competitive edge
by monitoring competitor activities to ensure our brands adopt best practices and remain competitive.

Requirements

High-level proficiency skills in

Location

Limassol, Cyprus (100% On-site)

Work Mode

Full-time, Mon-Fri, office-based (Remote or hybrid work arrangements are not available)

🛠️ The Role

We are looking for a

CRM Manager for Spanish market a data-driven marketing professional who is passionate about crafting exceptional customer experiences. You will take full ownership of our customer engagement, retention, and reactivation strategies to maximize customer lifetime value. Join our dynamic marketing team to elevate your career and build meaningful, long-term relationships with our growing customer community.

What We’re Looking For

Extensive hands-on experience managing CRM growth, retention, and player engagement across the
Spanish market.
Demonstrated experience within the iGaming industry, bringing deep knowledge of vertical-specific player lifecycles, bonus mechanics, and loyalty programs.

English

(written and verbal).

Proven experience in a CRM management role with a results-driven approach focused on delivering measurable business outcomes.

General understanding and deep knowledge of CRM systems, combined with an analytical and technical mindset to interpret data and derive actionable insights for strategic decisions.

Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse stakeholders, build strong relationships, and design targeted campaigns aimed at maximizing performance, revenue, and retention.

💎 Why Join Soft2Bet?

A comprehensive relocation package, including flight tickets and two weeks of hotel accommodation to ensure a smooth transition.
Attractive office location and facilities.
A dynamic and supportive environment that values its team, featuring special birthday celebration presents and a collaborative company culture.
24 days of vacation per year.
Medical insurance.