Customer Marketing Manager

Responsibilities

Champion-Led Growth Strategy

• Own and execute the CLG strategy across the existing buyer base, driving advocacy, referrals, and account expansion at scale
• Build advocacy mechanisms — referral programs, review/reference programs, incentive structures, and integration/plug-in opportunities — that convert satisfied buyers into active champions
• Identify and prioritize which accounts and buyer segments are best positioned for expansion, referral, or advocacy motions

Customer Engagement & Retention

• Design the account engagement journey for existing accounts, including triggers, segmentation, and offers that drive re-engagement and deepen adoption
• Partner with various Marketing teams to translate strategy into executed campaigns — this role owns the playbook and the outcomes
• Continuously test and refine triggers and segments based on account behavior and performance data

Advocacy & Customer Storytelling

• Partner with Commercial Marketing & Enablement to ensure buyer stories feed directly into sales enablement assets
• Build repeatable processes for sourcing, capturing, and publishing buyer stories at scale

Preferred

Experience in a two-sided marketplace model

• Familiarity with customer marketing or advocacy platforms (e.g., referral/review tooling, customer marketing platforms)
• Comfort operating in a high-growth environment where programs are built before all the processes exist

How You’ll Contribute

Turn the advocacy engine into a pipeline of buyer stories — case studies, testimonials, and proof points that Sales, Marketing, and cross functional teams can use

What You'll Bring to Xometry

5+ years of B2B lifecycle, customer/account based marketing, or growth marketing experience, ideally within a marketplace or platform business

Demonstrated experience designing and running lifecycle programs (triggers, segmentation, nurture) that measurably grow existing accounts

Track record of building advocacy or referral programs from the ground up

Comfort working cross-functionally with channel owners (e.g., email/MarTech) where you own strategy and outcomes but not day-to-day execution

Strong analytical skills — comfortable defining segments, reading account-level data, and tying lifecycle activity back to bookings growth

Fluency with AI tools (Claude, Gemini, ChatGPT, or similar) as a core part of your daily workflow — for research, content, analysis, and experimentation. This is a baseline expectation for the entire marketing team

Clear, direct communicator who can turn buyer advocacy into compelling stories for internal and external audiences

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Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.