Media Planning Manager Cali

Responsibilities

• is responsible for leading and executing 360° media strategies across Offline and Digital channels for regional brands. This hands-on role manages the full media planning cycle, from translating client briefs into strategic plans and negotiating investments to coordinating implementation, optimizing campaigns, and delivering final performance reports. The primary impact of this position is to ensure effective media investment, maximize campaign performance, strengthen client relationships, and deliver integrated strategies that drive business and brand objectives.

Requirements

• 4–6 years of experience in 360° media planning across Offline and Digital channels, preferably within media agencies or regional accounts. Experience with FMCG clients is a plus.
• Strong knowledge of traditional media (TV, OOH) and digital platforms (Meta, Google, Programmatic), with solid Excel and data analytics skills. Experience with campaign implementation, tracking, and UTM validation.

Strategic & Analytical Acumen

Ability to translate client briefs into integrated media strategies, develop tactical plans, manage budgets, analyze campaign performance, and identify real-time optimization opportunities across channels.

Communication & Execution Excellence

Strong negotiation and stakeholder management skills, with the ability to interact directly with clients and media partners, coordinate campaign execution, and deliver clear reports on investment, performance, SOV, and post-campaign results. Intermediate to advanced English (B1/B2) required.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.

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