Director, Head of Creative

Responsibilities

• Partner with cross-functional leaders to align business objectives with long-term creative vision.
• Maintain global visual and verbal brand standards across all markets to ensure consistency.
• Direct external partners and agencies to deliver creative excellence under tight timelines.

Requirements

• Bachelor’s degree in a design-related field or equivalent practical experience.
• A portfolio or case studies demonstrating strategic creative leadership, brand building, and campaign impact is required.

About Us

Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.

We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on

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, and discover the projects we’re solving on our

Blog. Be sure to explore our

Interviewing Guide to learn how to ace our interview process.

About the Role

As the Director, Head of Creative, you will shape and scale our global creative strategy, leading a high-performing team to deliver compelling, community-focused brand experiences. Reporting directly to the Chief Marketing Officer (CMO), you will partner with cross-functional leaders to drive innovation, optimize creative operations through scalable, AI-assisted processes, and ensure consistent, high-quality brand representation across global markets. This role requires a data-driven approach to strategy, a passion for fostering an inclusive team culture, and the ability to champion creative initiatives that raise the quality bar, while resonating with our diverse community of streamers and viewers.

You can work from San Francisco, CA; Los Angeles, CA; Irvine, CA; Seattle, WA; or New York, NY.

Lead and develop

Build and mentor a high-performing creative team, fostering a culture of psychological safety, inclusivity, and continuous feedback.

Influence senior leadership

Champion creative initiatives to senior stakeholders through data-driven storytelling to secure alignment.

Champion innovation

Stay current with industry trends and technology to elevate the brand and inspire breakthrough work.

Leadership experience

10+ years in creative direction, marketing, or advertising leadership, with proven success managing teams of managers.

Strategic vision

Ability to design and execute team structures and strategies that navigate ambiguity and meet business objectives.

Communication skills

Exceptional ability to synthesize and present complex creative concepts to executive audiences.

Global Brand and Agency Management

Proven track record of managing global brand standards and high-value external agency relationships to deliver results.

Data-driven mindset

Experience using performance insights and market trends to inform creative decisions and campaign strategies.

Bonus Points

• Proven experience building creative strategies where the user/creator voice is the primary brand asset, effectively navigating the balance between corporate standards and community authenticity.
• Perks
• Medical, Dental, Vision & Disability Insurance
• 401(k)
• Maternity & Parental Leave
• Flexible PTO

Amazon Employee Discount

• Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
• Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Job ID: TW9285

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits

US, WA, Seattle - Annually

• $184,500
• $249,600 USD

US, CA, San Francisco - Annually

• $203,000
• $274,600 USD

US, NY, New York - Annually

• $203,000
• $274,600 USD

US, CA, Los Angeles - Annually

• $184,500
• $249,600 USD

US, CA, Irvine - Annually

• $184,500
• $249,600 USD
• Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
• Twitch values your privacy. Please consult our

Candidate Privacy Notice

, for information about how we collect, use, and disclose personal information of our candidates.