Marketing Manager

Responsibilities

• Develop go-to-market strategies for new venture propositions from concept to launch
• Conduct market research and competitive analysis for untested business models
• Create positioning frameworks and value propositions for pilot projects in collaboration with the Brand & Communications team
• Define customer segmentation and targeting strategies for new audiences
• Plan and execute integrated marketing campaigns across multiple ventures simultaneously

Manage marketing budgets

• Develop creative briefs and oversee asset creation with internal/external teams
• Coordinate multi-channel campaign deployment (digital, traditional, partnership channels)
• Serve as primary marketing liaison with Strategy & Ventures team and channel marketing managers
• Manage relationships with external partners
• Coordinate with legal, compliance, and operations teams for regulated offerings

Present campaign performance and insights to senior leadership

• Establish KPIs and measurement frameworks for new business lines
• Monitor campaign performance and optimize based on pilot learnings
• Conduct post-launch analysis and recommend scaling strategies
• Conduct monthly marketing reports in collaboration with channel marketing managers
• Manage concurrent marketing streams for 5+ pilot projects
• Ensure timeline adherence for venture launches and milestone delivery
• Coordinate complex project dependencies across multiple business units

Qualification & Experience

• 3+ years marketing experience, preferably in e-commerce, fintech, or high-growth environments
• Proven track record managing product/service launches from concept to market
• Project management experience handling multiple concurrent initiatives

Attributes Required

• Proficiency in marketing analytics tools (Google Analytics, Facebook Business Manager, etc.)
• Experience with marketing automation platforms
• Strong Excel/data analysis capabilities

Familiarity with A/B testing methodologies

• The Environment takealot.com employees are entrepreneurial and dynamic, smart, customer- centric, fun and have the shared ambition of takealot.com being the leading e- commerce company in Africa.
• We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve.
• We are short on ego and high on output.
• We are doers and not only thinkers, its all in the execution after all.
• We love what we do and what we are creating
• We seek to employ an

Extra Ordinary Mind who is

• Smart, has Integrity,
• and is Hardworking.

If you meet the above you are an

• Extraordinary Mind so come and join us!
• Takealot Group is an Equal Opportunity Employer. We encourage applicants from the previously disadvantaged groups and people with disabilities, to apply