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Senior Personalization & Analytics Engineer (Must: Adobe Target / Web Tagging / Adobe CJA)

Santex

Responsibilities

Adobe Target

  • ● Partner with Product, Marketing, and CRM to define personalization/experimentation requirements and technical solutions.
  • ● Own Target technical design across Web/App: mbox/decision scopes, profile parameters, attributes, SDK integration.
  • ● Configure and support Target activities, audiences, experiences, offers, and personalization use cases.
  • ● Support AEP/RTCDP audience activation into Target and validate audience qualification/personalization delivery.
  • ● Provide implementation guidance to Web/App teams and perform lower-environment/production validation.
  • ● Support A/B testing and experimentation: technical setup, success metrics, QA, and reporting integration.
  • ● Provide BAU/production support and troubleshooting for Target delivery, SDK, audience, and personalization issues.
  • ● Maintain Target governance, naming standards, environments/properties, documentation, and implementation standards.
  • ● Evaluate, POC, and recommend new Target personalization/AI/experimentation capabilities.
  • ● Provide ongoing enablement and best-practice guidance to Product, Marketing, CRM, and Analytics teams.

Adobe CJA

  • ● Translate product/business/analytics requirements into measurement strategy, technical specs, XDM/events/dimensions, and tracking requirements for Web/App.
  • ● Provide technical guidance for Web SDK/Mobile SDK, tags, and data collection implementation.
  • ● Configure and manage CJA connections, data views, derived fields, calculated metrics, segments, and new data sources.
  • ● Perform advanced data analysis across customer behavior, conversion funnels, journeys, channels, and segments to identify trends and insights.
  • ● Develop data-quality models and statistical thresholds for CJA vs. EDW/backend, WoW/YoY variance, anomaly detection, and automated alerting.
  • ● Investigate anomalies and perform root-cause/data reconciliation analysis across CJA, AEP, EDW, and source systems.
  • ● Develop and maintain KPIs, segmentation frameworks, baselines, and analytical methodologies.
  • ● Support release QA and production validation, including regression, defects, and data-quality monitoring.
  • ● Maintain SDR, data dictionaries, governance, implementation documentation, and analytics standards.
  • ● Provide production support, Adobe case management, business enablement, and recommendations on new Adobe capabilities.

Requirements

  • ● Comfortable working directly with Product, Marketing, CRM, and Analytics stakeholders.

About the role

We’re looking for a Mid-Senior/Senior Personalization & Analytics Engineer to support our Adobe Target and Adobe Customer Journey Analytics (CJA) implementations. This is a run-and-maintain engagement on a mature platform, working closely with Product, Marketing, CRM, and Analytics teams on personalization, experimentation, and measurement.

Requirements

  • ● Senior experience with Adobe Target (technical design, SDK integration, personalization/experimentation).
  • ● Experience with Adobe Data Collection (tag management) and Adobe Customer Journey Analytics.
  • ● Strong analytical skills: data reconciliation, anomaly detection, KPI/segmentation frameworks.
  • ● Advanced english requiered.