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CONTENT & CRM ANALYST II | US GROWTH ACQUISITION & ACTIVATION (Miami,FL)

inter

Responsibilities

  • to join the Global Growth team at Banco Inter, with the mission of supporting the company’s global expansion. The focus will be on designing, executing, and optimizing CRM and content strategies for
  • Liase
  • communication, customer experience, and roadmap
  • with the Product team and stakeholders, ensuring a robust communication calendar and planning new tests and automations;
  • Data Engineering and IT teams
  • to develop and implement efficient and scalable automations;
  • Creating, managing, and executing
  • multichannel campaigns and journeys
  • segmentation and personalization
  • A/B tests, transforming complex data into actionable insights through clear and impactful storytelling;
  • Ensuring all activities and data handling comply with

Requirements

  • Previous experience in
  • for database queries and analyses;

Preferred

  • Excel/Google Sheets

Collaborating with

  • (email marketing, push notifications, WhatsApp, SMS, in-app messages, banners, landing pages), focusing on
  • Analyzing customer profiles and behavior to support audience segmentation and deliver highly relevant offers and content, driving performance
  • Ensuring all text, approaches, and content align with the brand's positioning and communication standards, including tone of voice and language consistency;
  • Structuring, executing, and evaluating, monitoring metrics such as engagement and conversion, documenting learnings, and implementing continuous improvements;
  • Developing and presenting analyses and executive reports compliance standards and applicable regulations.

CRM

  • Copywriting, or
  • Digital Marketing

Solid understanding of

  • A/B testing methodologies and conversion funnel metrics;
  • Strong analytical skills and attention to detail;
  • Familiarity with

CRM tools

  • (e.g., Salesforce, RD Station, HubSpot) and data/analytics platforms
  • (e.g., GA4, Tableau, Power BI);
  • Advanced English proficiency, with strong written and verbal communication skills.

Preferred Qualifications

  • Intermediate proficiency in
  • Basic knowledge of

Experience with

artificial intelligence applications for marketing or practical everyday use.

Benefits

  • Medical, Dental, and Vision Insurance (100% employer-paid coverage available).
  • Company-paid Life Insurance.
  • Company-paid Short-Term and Long-Term Disability coverage.
  • 22 days of paid vacation annually.
  • 56 hours of paid sick leave annually.
  • 8 hours of paid personal time annually.
  • 401(k) retirement plan with up to 5% employer match.
  • Annual Short-Term Incentive (STI) bonus based on individual and company performance.

Recruitment Process

  • Resume review.
  • Initial screening call to discuss qualifications, experience, and role expectations.
  • Interview with the Talent Acquisition team.
  • Interviews with hiring leadership and key stakeholders.
  • Employment offer.